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'Affordable solutions for the Northeast': Here's the story of Smarto Cabs

Priyanka Chakrabarty


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Guwahati: 'Smarto Cabs', a Guwahati-born company that is making it easier for commuters to catch their flights from the local airport, is making a big name for itself in the consumer cab sector of the region.

Headquartered in the Paltan Bazaar area, Smarto Cabs positions itself as an electric vehicle (EV) cab services provider dedicated to offering safe, reliable, and eco-friendly transportation solutions in Guwahati. The cab company charges Rs. 599 from anywhere location to the city to the Lokapriya Gopinath Bordoloi International airport on its outskirts.

Business North East recently caught up with Manav Bajoria and Shashank Bajoria, the co-founders of the enterprise, for more insights into their brand-new company (Smarto was launched in 2023).

"We were only 23 years and 25 years old when we started our company", the co-founders informed this media house. "Starting in May 2023, the fleet has covered as many as 50,000 rides with customers", they said, adding that their chief purpose is to provide affordable solutions to people from the Northeast.

At present, the duo does not have a business model like Uber or Ola, they said. What they do have, however, is a fleet of 50 vehicles manned by a driver each, including a few spare drivers for emergencies.

So how did Smarto Cabs take shape?

“I remember the days when I tried to come from Delhi to Guwahati; many times, our rides would be cancelled. The charges were also around Rs 1000 to Rs 1200. So I felt that we had a problem", the founders said.

The entrepreneurs pooled Rs 6-7 crore into their business in the early days. "At present, our average revenue per month is Rs 25-35 lakh", informed Shashank.

They have hourly rental services as well. Recently, they started outstation travel as well starting at Rs. 5499 up to 250 kilometers. An additional kilometer will add Rs.18 to the bill.

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Priyanka Chakrabarty