New Delhi: Amazon to develop AI tools that will generate images and videos for advertising campaigns run by businesses on its platforms. The move comes as part of the company’s efforts to diversify its advertisement business, The Information reported.

The e-commerce giant is looking to expand its advertising business by selling spots on its free video-streaming service, Freevee, audio ads on Amazon Music, and digital ads on screens inside Amazon Fresh, the report noted.

Amazon alerts users with “frequently returned” products label.

The report comes after the company reported an increase in net sales by 9% to $127.4 billion in the March ending quarter. Amazon Web Services (AWS) segment sales jumped 16% to $21.4 billion.

Earlier in April, Amazon said it was building large language model (LLM) more powerful than its voice-powered Alexa.

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