Shillong: Meghalaya is soon to showcase as well as sell state’s textile products on the ‘Spotlight North East’— a programme recently launched by Amazon India.
Amazon India had recently launched the Spotlight North East programme aiming to bring 50,000 local artisans, weavers, and small businesses from the North East region online by 2025, and boost exports of key commodities like tea, spices, and honey from the region.

Artisans and weavers from the region are allowed by Amazon to participate in key sale events throughout the year and help generate demand for their products from customers across the country. The Spotlight North East program has been designed to boost the local economy, create jobs and accelerate financial inclusion and empowerment of women across the eight states of the North East region of the country.

Also, Meghalaya Government will sign an agreement with the North East Handloom Handicrafts Development Corporation (NEHHDC) in this regard, an official on Friday informed that it is the textile products from the state that will be made available for sale in one of the world’s biggest e-commerce platforms and will help in promoting textile products globally.

This e-commerce platform will bring together a range of unique local products from the North East and showcase them to Amazon customers across India. The program Spotlight North East will focus on bringing the benefits of e-commerce to the region’s 50,000 weavers, artisans, and small businesses by 2025 by facilitating access to technology and markets,” he added.

Moreover, Amazon has partnered with North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) to engage, skill, and digitally enable artisan and weaver communities in the North East and bring to them the benefits of the Amazon Karigar programme.

It is informed by a senior official that the North East desk of the Invest India office recently showcased Meghalaya’s Ryndia products to various foreign embassies in Delhi.
The Indian High Commission in Dhaka has also requested for the state’s unique textile products for showcasing at the Indian Cultural Centre & Chancery at Dhaka as part of the celebration of 50 years of liberation of Bangladesh.