Later this month, Apple fans will be able to purchase the latest iPhone lineup, which includes the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, with prices starting at Rs 69,900. Apple stated in a statement that “customers in Australia, Canada, China, Germany, India, Japan, the United Kingdom, the United States, and more than 30 additional countries and territories will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max…availability commencing Friday, September 24.”
Customers may purchase the iPhone 13 Pro for Rs 1,19,900 and the iPhone 13 Pro Max for Rs 1,29,900 via Apple’s online shop, according to the company.
The iPhone 13 will cost Rs. 79,900, while the iPhone 13 mini will cost Rs. 69,900.
According to the announcement, the phones will also be available through Apple Authorized Resellers and certain carriers.
“For those who seek the ultimate iPhone, our Pro range pushes the boundaries with our most sophisticated technology. Best-in-class performance, best-in-class camera experience, outstanding durability, bigger screens, and stunning design We’re going to expand on it this year in a big manner “Tim Cook, Apple’s CEO, announced this late Tuesday night at the company’s launch event.
5G is also included in the iPhone 13 Pro and iPhone 13 Pro Max, with additional bands for improved coverage.
Apple currently has a highly aggressive entry point, according to Counterpoint Research Director Tarun Pathak, starting with the iPhone SE 2020 and ending with the iPhone 13 Pro Max.
“However, we anticipate that the iPhone 12 series will gain traction in India and take over from the iPhone 11, which accounted for roughly 60% of global iPhone sales till last quarter. Apple is expected to gain a 2.4 percent market share in the fourth quarter of 2021, making it the company’s best year ever, with 4 million shipments “Added he.
Pathak stated that the new iPhone’s proportion of overall Apple sales grows year over year during the launch period and that this year would be no different, thanks to iPhone 13.
Apple is also continuing to be aggressive with trade-ins, he noted.
“We believe that the iPhone 12 will gain the most from the price drop, much more than the iPhone 11 and that it will be the biggest seller over the holiday season. This would also benefit the premium segment in reaching a new high in terms of market share in India, with Apple expected to lead in the launch quarter “Pathak said.
India is one of Apple’s most important growth markets. Strong double-digit growth in areas such as India and Latin America helped Apple post-double-digit sales growth of USD 81.4 billion in the June quarter, a new high. The firm does not give country-specific telephone numbers.
Apple, which competes in the luxury smartphone sector with companies like Samsung and OnePlus, has been actively expanding its footprint in India.
Apple has previously stated that it intends to open physical stores in India in addition to its online shop.
India is one of the world’s largest smartphone markets, with significant growth rates. In the June 2021 quarter, smartphone shipments in India increased by 82 percent year over year to over 33 million devices. The premium category has been developing at a rapid rate, despite its small size.
The Indian market is dominated by devices priced under Rs 15,000, which account for a large volume share. According to statistics from research company Counterpoint, Xiaomi (including POCO) accounted for 28.4 percent of June quarter shipments, followed by Samsung (17.7%), Vivo (15.1%), Realme (14.6%), and Oppo (10.4%).
The iPhone 13 Pro (128GB) will cost Rs 1,19,900, 256GB will cost Rs 1,29,900, 512GB will cost Rs 1,49,900, and 1TB will cost Rs 1,69,900, according to Apple India’s website.
The iPhone 13 Pro Max (128GB) will cost Rs 1,29,900; the 256GB will cost Rs 1,39,900; the 512GB will cost Rs 1,59,900; and the 1TB will cost Rs 1,79,900.
The iPhone 13 small will be available in 128GB, 256GB, and 512GB versions for Rs 69,900 to Rs 99,900, while the iPhone 13 will be available in 128GB, 256GB, and 512GB models for Rs 79,900-1,09,900.
“With the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, the iPhone 13 Pro and iPhone 13 Pro Max set a new standard for iPhone and enable incredible experiences never before possible,” Apple senior vice president of Worldwide Marketing Greg Joswiak said.
He went on to say that the new pro camera system has even more pro photography features, such as enhanced telephoto zoom, macro photography, photographic styles, cinematic mode, and ProRes and Dolby vision video.
“Our greatest display ever is the Super Retina XDR with ProMotion,” he added. “It intelligently adapts to the information on your screen, delivers excellent graphics performance, and is perfect for every viewing experience.”
Apple also unveiled the new iPad (9th generation), which features an A13 Bionic chip that gives the most popular iPad even more performance and capabilities while maintaining its all-day battery life.
The new iPad has a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with centre stage, Apple Pencil (1st generation) compatibility, iPad OS 15, and twice the storage of the previous model (starts with 64GB of storage).
The new iPad, which starts at Rs 30,900, can be pre-ordered on Apple’s website and will be available in shops starting September 24.
“The iPad has never been more important for working, learning, and communicating, and we’re pleased to deliver one of our most popular iPads one of the most significant improvements ever.”
“The new iPad delivers advanced capabilities, versatility, and simplicity at an incredible value,” Joswiak said. “With the powerful A13 Bionic, more engaging video calls with Centre Stage, and double the storage, the new iPad delivers advanced capabilities, versatility, and simplicity at an incredible value.”
The new iPad mini, which features an 8.3-inch Liquid Retina display, will be available starting September 24 for Rs 46,900.
Apple Watch Series 7 will be released later this year, with a redesigned Always-On Retina display.