Guwahati: Assam’s Muga Silk Saree and Mekhela Chadar will make its presence in the second phase of the Sari Festival “VIRAASAT" to be held from January 3 to January 17 at Handloom Haat, Janapath, New Delhi. The festival is organized by the Ministry of Textiles with timing from 11 am to 8 pm.

The second phase, having 90 participants from different parts of the country, brings enhanced attraction by participation of famous Handcrafted varieties of Saris like Tie and Dye, Chikan embroidered Saris, Hand Block Saris, Kalamkari printed Saris, Ajrakh, Kantha and Phulkari.

These will be in addition to the exclusive handloom Saris of Jamdani, Ikat, Pochampally, Banaras Brocade, Tussar Silk (Champa), Baluchari, Bhagalpuri Sik, Tangail, Chanderi, Lalitpuri, Patola, Paithani etc. Also available will be Handloom Saris like Tanchoi, Jangla, Kota Doria, Cutwork, Maheshwari, Bhujodi, Santipuri, Bomkai and several other varieties like Garad Korial, Khandua and Arni Silk Saris.

The first phase of “VIRAASAT”- Celebrating 75 handwoven Saris of India started on 16th December 16 and concluded on December 30 last year. The event was inaugurated by Finance Minister Nirmala Sitharaman along with Minister of State. Darshana Jardosh and other women parliamentarians.

In the first phase from December 16 to 30, 70 participants took part in “VIRAASAT” event. A wide publicity program was taken up to advertise this event through print media by Newspapers, Posters, invitation cards Social Media, Cultural Program and Designers Workshop etc.

The event has been a big hit, and along with impressive footfalls across age-groups, brought much needed attention to the sector and sales of handloom goods for the weavers.

A social media campaign has been launched under a common hashtag #MySariMyPride to support the handloom weavers. Coinciding with the 75 years of Independence, “Azadi ka Amrit Mahotsav” there will be an exhibition-cum-sale of Handloom Saris by 75 handloom weavers.

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