Guwahati: Assam is all set to welcome the grandiose and vibrant 7th edition of the Rongali Festival, beckoning visitors from near and far to bask in the beauty of the northeastern region's cultural tapestry. Commencing on the 20th of April and culminating on the 23rd of April 2023, this magnificent festival, held at the picturesque Khanapara Veterinary College Ground in Guwahati, promises to be a spectacle of creativity, entrepreneurship, and cultural harmony, all while providing local entrepreneurs with the opportunity to showcase their talents and craft.

With the unwavering support of the Government of Assam, MSME, the Government of India, NEC, and the Ministry of DONER, the Rongali Festival is a highly-anticipated annual event that celebrates the diverse ethnic communities of Assam and serves as a platform for local artisans, performers, and entrepreneurs to display their rich and vibrant culture, exquisite handicrafts, traditional cuisines, and innovative industries.

Mr. Mahanta informs Business-Northeast, Rongali Festival will be a business platform for the entrepreneurs of the northeastern region. By its vision- "vocal for local", this festival envisages to be the medium for all kinds of small and local businesses of northeast, and provide the entrepreneurs an opportunity to not just showcase but also get advantage of such a mass event and form their own market linkages.

Moreover, it's going to organise a buyer seller meet as well panel discussions for the startups and entrepreneurs.
Our focus is to create business and act as a capacity building for them, adds Mahanta.

This year's Rongali Festival is gearing up to be an even grander affair, with a spectacular lineup of performances, exhibitions, competitions, and more. From showcasing the unique culture and traditions of the northeastern region to hosting the biggest music festival in Northeast India, Rongali is a feast for the senses and a celebration of the creative spirit.

As part of the Assam Chief Minister's Vocal for Local campaign, Rongali will also feature a special exhibition of MSME industries from Northeast India, with over 200 stalls presenting the finest agri-horti, food processing products, cane, bamboo, handloom and handicrafts, industrial products, and startups. The festival will also provide a buyer-seller meet and panel discussions for startups and entrepreneurs, serving as a hub for business opportunities and capacity building for local businesses.

With the esteemed presence of the Chief Minister of Assam, Himanta Biswa Sarma, as the likely inauguration guest, Rongali Festival is all set to become a business platform for entrepreneurs of the northeastern region, providing them with a golden opportunity to not only showcase their talents but also create market linkages and thrive in their respective industries.

In conclusion, the Rongali Festival is an incredible showcase of the cultural diversity, creativity, and entrepreneurship of the northeastern region, and a must-visit event for all those seeking to immerse themselves in the vibrant and awe-inspiring world of Assamese culture.

ALSO READ: IIE to set up Entrepreneurship Development Centers across NER