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Beauty brand Oriflame expects double-digit growth in next 3-5 years

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New Delhi: India is among one of the "priority per markets" for the direct selling Swedish beauty brand Oriflame, where it expects to continue its double-digit growth over the next 3-5 years, a top company official has said.

The company, which sells cosmetic and wellness products in India also expects double-digit growth in its sales force, adding more direct sellers in the coming years.

Amid the COVID-19 pandemic, Oriflame has witnessed an upswing in the wellness products business, contributing to around 20 percent of its India business from the earlier 4 percent, and expects this trend to continue with some minor corrections.

"We have an expectation to continue the double-digit growth over next 3-5 years and I do not see it as a huge challenge," Frederic Widell, Vice President & Head of South Asia & MD, Oriflame India, told PTI.

The company will continue to grow here for the next decades because of the growing population and would continue to invest in India and build the business, he added.

"One of the priority markets for Oriflame in India," he said Widell said, though India's growth slowed down in the last two years of the pandemic, his company managed to make sure that profitability is increased. When asked about the ranking of the Indian market in Oriflame's global business, he said: "It's number one or two." "It depends. It is between India and China. Both the markets are neck to neck and are of the almost same size." Widell said.

Source- PTI

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