British Paints plans to come strong in tier 2, 3 & 4 markets to engage consumers with their new strategy. Keeping that into mind, the company is launching a new experience centre in Guwahati on August 5. The company already has a manufacturing unit in Assam.

The company has launched a new campaign ‘Har Ghar Muskuraye, Jab Rang Gungunaye’ where it has put forth a rationale for everyone to sing to the tune of happiness with their high-spirited colors for homes and personal spaces.

“We at British Paints aim to offer joy and optimism to our key stakeholders. We want people to feel happy when they see their dream house in long-lasting and protective colors. And our range of coatings for every solution plays a pivotal role in capturing this joy and making it last forever. It is important for us that our motto of painting hues of happiness into the lives of people gets reflected in our communication,” says Yogesh Bhatia, COO, British Paints.

The brand has chosen a ‘dark yellow’ and a ‘navy blue’ as their remarkable replacement of the previous maroon, while stating that yellow swings on the strings of happiness whereas navy blue walks the path of reliability. When combined, they form the foundation of British Paint’s new campaign, ‘Har GharMuskuraye Jab Rang Gungunaye’ which is in continuation of their primary communication and campaign ‘Rang Gungunaye’.

British Paints is bringing 3 fresh and innovative products to their existing range of colors, namely, Shingar All Rounder Hi-Sheen which is one solution for exterior and interior walls gifting high sheen finish to them, Expa Cool Advanced Hi-Sheen Exterior Emulsion which cools surfaces unto 5-Degree Celsius, and Optima 7 Waterproofing Exterior Emulsion with 7 years of warranty.

Headquartered in New Delhi, British Paints services 12000+ channel partners, OEMs, and Institutional accounts over the length and breadth of the country. This is supported by a dedicated network of 4 manufacturing units located in Uttar Pradesh, Jammu & Kashmir, Andhra Pradesh, and Assam, and 59+ branch offices.