Campa Cola, once a leader in the soft drink market, is looking for a grand comeback this October.

Campa has been acquired Reliance Industries, and the market giant will soon be launching the Cola as part of its strategy to scale up the FMCG business.

Reportedly, Reliance has obtained the brand from the Delhi-based Pure Drinks Group in an estimated deal of about Rs. 22 crore.

Reliance said that it will relaunch the Campa brand nationally in the iconic cola flavour, lemon and orange through its own outlets as well as 'kiranas stores'; taking on the fight with the American cola giants, Coca-Cola and PepsiCo. In fact, it was on the entry of these two giants in the 1990s that led to the slow death of Campa.

According to a report published by the Economic Times, one of the executives of the company said, "Campa will be relaunched around Diwali through the Reliance Retail stores, JioMart and the over 15 lakh kiranas who buy products from Reliance's B2B network."

"Eventually, it will be scaled up across the country when Reliance builds the FMCG distribution network," he added.

If reports are to be believed, Reliance is also in advanced stages of talks with a popular South-based soap, edible oil and namkeen brands and due diligence is currently on.

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