New Delhi: The fast fashion brand Shein is set to make its second entry in the country in partnership with Reliance Retail.

The company has secured an approval from the Indian government for its partnership with Reliance Industries. Under this partnership, Reliance Retail will sell Shein products in offline stores operated by the retailer as well as through its ecommerce app Ajio.

Three years after its ban in India, Shein is making its second entry in the country. To diversify its supply chain, Shein reportedly will be sourcing goods from India for its global operation in the middle east and other markets.

Before this, Shein relaunched in India on Amazon during its annual Prime Day sale in 2021. A petition was later filed before the Delhi High Court saying the Chinese brand would have “access to personal and sensitive data of several millions of Indian citizens”.

The Centre told the Delhi High Court that Shein was banned in the interest of India’s sovereignty and security of the state but a blanket order against the sale of its products on third-party platforms could not be passed under the IT Act. It added that the sale of Shein’s products on a third-party platform is not covered under the Section 69A.

However, days back, the fast-fashion startup raised $2 billion at a valuation of $66 billion. It competes against the global fast fashion brands Zara, H&M.

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