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New Delhi: Dabur India packaged consumer goods company steps towards launching a paper carton free by taking an initiative of removing the outer layer of Dabur Red toothpaste and repurposed to create notebooks for underserved children supported by Child Rights and You (CRY) by the maker of Vatika hair Oil Real Drinks said on Thursday.
In a first of its kind step by any toothpaste brand in the market, we are happy to announce the launch of our carton-free packs for Dabur Red Paste with a new eco-friendly design. This is a pilot initiative being rolled out in Modern Trade outlets, to begin with. Together, this move is expected to result in an annual saving of 150 tons of paper," Rajeev John, vice president of marketing-personal care, Dabur India, said
Dabur India shares hit a record high of Rs 587.95 after they surged 3 percent on the BSE in the intra-day trade on Thursday, surpassing its previous high of Rs 582.70, touched on June 16, 2021. It has just performed well in the market in the last one month by meet-up nearly 9 percent hike.
On june 23rd it also announced it will set up new plant at Madhya Pradesh with an investment of Rs.550 crore.
“We are excited about working with Dabur on this smart way to reduce paper usage in packaging. Supermarket and SuperApp shoppers are aware citizens and are open to embracing such green efforts. They’ll welcome this right away. Here’s looking forward to our small step today becoming an industry-wide practice, soon," said Damodar Mall, CEO grocery, Reliance Retail.
Several growing consumer goods companies focusing on reducing their use of plastic but utmost they fail in doing it. In association with CRY as an initiative taken by Dabur India of proving notebooks with the brand's outer layer launched a unique campaign of –‘Give up The Cartoon, Give Me a Future’. Notebooks that would make with the outer layer would be distributed among over 1,20,000 underserved children. This initiative will help us to repurchase approximately 150 tonnes of paper and eliminate waste from our environment,” The statement quoted Dabur India Ltd Marketing Head, Oral Care, Harkawal Singh as saying in this regard.
