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Darjeeling tea brand to expand its presence in Guwahati

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Guwahati: Golden Tips, a tea brand from Darjeeling, is looking to have a retail outlet in Guwahati. The brand is aiming to expand its footprint through the e-commerce route by entering into strategic partnerships in the country and widen its reach in export markets through tie-ups overseas.

The brand presently has 14+ retail outlets in Darjeeling, Kolkata, Gangtok, Mirik, and Kalimpong. “These outlets are doing well this season after the last 2 seasons were hit badly by the pandemic business-wise,” said Madhav Sarda, MD of Golden Tips Tea


He said Assam is a fairly important market for us in both – CTC and loose-leaf categories. “We operate primarily from Darjeeling; however, we also procure good quality teas from Assam through specialty auctions and a few producers,” he added.

Opening a retail outlet in Guwahati is on our radar, he said. “We are seriously looking to expand our footprint through the e-commerce route by entering into strategic partnerships in the country and widening our reach in export markets through distributor tie-ups overseas.” The company is also focusing on broadening its presence in physical retail.
operations across metros of the country by opening niche tea boutiques and stores” Sarda told EastMojo.

“We are exploring commissioning a few outlets once the COVID-19 pandemic fully subsides,” he said.

Sarda said apart from the domestic market, the company has dedicated customers across the globe and has shipped Golden Tips teas to almost 90 countries at some point of time in the last several years through orders.
from our website and online channels.

Golden Tips also has exclusive representations in Russia, Japan, Mongolia, Taiwan, Nepal, Bhutan, and now China, through distributors. 

” We have constant communication with patrons and our systematic feedback system and a ready client base help us gauge the consumer’s preferences,” he said.

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