Los Angeles: Disney and Marvel's highly anticipated "Deadpool & Wolverine" has achieved a remarkable 38.5 million dollars in Thursday preview sales, setting it on track for a domestic debut exceeding 150 million dollars. This would mark a new record for an R-rated film.
The latest addition to the Marvel Cinematic Universe, "Deadpool & Wolverine," is one of the most eagerly awaited releases of 2024 and the franchise's first R-rated movie. Its preview earnings represent the eighth-largest ever and the highest for an R-rated film.
"Thursday previews have become an integral part of the release strategy for most major studio releases," said Paul Dergarabedian, senior media analyst at Comscore. "They provide early access to eager fans who can’t wait to see the latest blockbuster on the big screen ahead of its official debut, and also offer a key indicator of the potential opening weekend box office to studios, analysts, and journalists."
Blockbuster comic book and franchise films typically experience high Thursday night ticket sales, as fans rush to see the film early to avoid spoilers. These Thursday night preview numbers are included in Friday’s box office figures and contribute to the overall three-day opening weekend total.
With its strong Thursday performance, "Deadpool & Wolverine" is poised to make a significant impact at the box office, reflecting the continuing popularity and draw of the Marvel franchise.
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