business-northeast-logo

Election 2024: ECI messaging to reach lakhs of bank branches, ATMs, and post offices

BNE News Desk


Spread the love

New Delhi: With elections drawing nearer, the Election Commission of India (ECI) on Monday signed a Memorandum of Understanding (MoU) with two prominent organizations, the Indian Banks’ Association (IBA) and the Department of Posts (DoP) to amplify voter outreach and awareness efforts.

The MoU was signed in the presence of Chief Election Commissioner Rajiv Kumar and Election Commissioner Arun Goel. Notably, the ECI had recently signed an MoU with the Ministry of Education to formally integrate electoral literacy into the educational curriculum of schools and colleges. The ECI, a constitutional body, conducts and regulates elections in the country.

The IBA and DoP with its members and affiliated institutions/units will extend support in promoting voter education through their extensive network employing various interventions to empower citizens with knowledge about their electoral rights, processes, and steps for registration and voting.

As part of the agreement, members and affiliated institutions units will display voter education messages prominently on their websites, directing visitors to learn more about the electoral process.

Voter education content will be disseminated through various promotional channels such as social media and customer outreach platforms of member institutions.

Voter education messages will be displayed in the form of posters, flex, and hoardings at office infrastructure and premises at major locations, reaching customers at key touchpoints.

All member institutions under IBA and DoP will engage employees and customers in discussions and initiatives related to voter education. At the same time, they will sensitize training modules on SVEEP in the regular orientation programmes for employees.

Moreover, the Department of Posts will affix a special cancellation stamp (bearing voter education messages) on postal articles.

ALSO READ: Making a dream: The inside story of Arunachal's viral ‘Wancho Warrior'

BNE News Desk