New Delhi: APEDA has collaborated with Himachal Pradesh Horticultural Produce Marketing and Processing Corporation Ltd (HPMC) on 13 August 2021, and exported the first consignment consisting of five unique varieties of apples – Royal Delicious, Dark Baron Gala, Scarlet Spur, Red Velox & Golden Delicious to Bahrain.
The apples are sourced from the farmers of Himachal Pradesh and exported by APEDA registered DM Enterprises, which will be showcased at the apple promotion programme organized by leading retailer – Al Jajira group commencing from 15th August 2021, also commences 75th year of India’s independence celebration on the theme – Bharat Ki Azadi Ka Amrit Mahotsav.
The apple promotion programme is also being organized to familiarising consumers in Bahrain about varieties of apples in India.
In July 2021, in a major initiative for boosting mango export potential from the eastern region especially to middle east countries, a consignment of Geographical Identification (GI) certified Fazil mango variety sourced from Malda district of West Bengal was exported to Bahrain by APEDA registered DM enterprises, Kolkata and imported by Al Jazira Group, Bahrain.
APEDA has been initiating measures to boost fruits and vegetable exports from non-traditional regions and states. It has been conducting virtual buyer-seller meets and festivals to promote mango exports.
Previously, APEDA has organized a mango promotion programme in Doha, Qatar where nine varieties of mangoes including GI certified from West Bengal & Uttar Pradesh were displayed at the stores of importer Family Food Centre.