The JSW Group will be investing *250 crores to commence its e-commerce store, JSW One Platforms, which will sell steel, cement, and paint products.

The platform is targeting an annual gross market value run-rate of Rs 500 crore by March 2022.

The company has begun the roll-out of the e-commerce business in Tamil Nadu. It will operate two different technology platforms, servicing the requirements of customers in the business and consumer segments.

Under its B2B category, JSW is setting up JSW One MSME, a platform that will offer an e-Commerce marketplace for small & medium-sized manufacturers and contractors including facilitating online transactions, order fulfillment & tracking.

Tata Steel NSE -5,23% has an online platform. Ashiyana, for the B2C segment, is primarily targeted at individual home builders. The company said that around 20-25% of the sales come through its online platform.
Arcelor Mittal Nippon Steel India had launched eSales, which takes up online orders for a range of premium steel products, accompanied by mill-issued quality certificates. State-owned Steel Authority of India also has an online platform, Sail Suraksha, to sell steel.

The JSW One MSMSE platform recently started fulfillment operations in Tamil Nadu. During the current fiscal year, it is planning to expand in key markets of the South and West, like Maharashtra, Andhra Pradesh, and Karnataka.

"The JSW One MSME platform plans to have a pan-India presence by March 2023, the company said.

JSW is also in the process of setting up another platform, JSW One Homes technology, to provide home-building solutions for individual home builders.

"The platform is currently offering a wide range of steel products manufactured by JSW Steel. It will expand its product categories to offer cement and paints during this fiscal," the spokesperson said.