Spread the love
Meesho digitises 5,000 MSMEs from Assam and has targeted 150 Million transacting users by December 2022.
Homegrown e-commerce platform announced that more than 5000 Micro, Small, and Medium Enterprises (MSMEs) of Assam are registered with the platform.
Megha Agarwal, CXO, Growth at Meesho, speaking at Guwahati on August 24 said, “Our mission is to democratize e-commerce for everyone and achieve a zealous goal of 150 million transacting users by December 2022. With our industry-first initiatives such as zero commission and zero penalties, we aim to further support the flourishing entrepreneurial spirit of our country and help small businesses grow and succeed online.”
Gearing up for the upcoming festive season, Agarwal said, “The upcoming festive season will be a testament to Meesho’s efforts towards helping millions fulfill their desires by providing them a wide selection of quality products at the lowest prices.”
The CXO revealed that amongst the top categories preferred by the suppliers in the region are apparel, personal care and wellness, consumer electronics, and home décor.
On the consumer front, Meesho recorded over 100 million transacting users in the last year alone, with customers from Tier 2+ markets being the key driver of this growth, accounting for 80 percent of all shoppers.
Since its inception, the e-commerce platform has worked towards supporting and enabling small and midsize businesses (SMBs) across the country, especially helping Tier 2 and Tier 3 cities exploit the benefits of internet penetration by offering them a platform free of cost to sell their products across India while giving the consumers a wide range of affordable and quality products.
The total number of sellers on the platform has crossed 7 lakh, with registrations growing twice as fast as last year.
Establishing itself as one of the most instrumental platforms in digitising the country’s MSME landscape, since January 2021, sellers on Meesho have reportedly seen their business grow by 82 percent in two years.
Nearly 50 percent of all Meesho sellers are from tier 2+ cities such as Amritsar, Rajkot, and Tiruppur, underlining the company’s mission to democratise internet commerce for everyone.
Ahead of this year’s Durga Puja, Meesho has announced to host a Maha Indian Savings Sale on August 27 and 28. The platform has on-boarded notable Indian cricket administrator, commentator, and former national cricket team captain Sourav Ganguly for its marketing campaign around the upcoming festive season.
Meesho was the first Indian company to launch an integrated e-commerce mobile app for customers and sellers as part of its efforts to drive the digitisation of small businesses in the country. previously, Meesho’s sales were driven by 15 million women resellers, who bought products from the platform and sold it through WhatsApp and Facebook groups. From being a social commerce platform driven by re-sellers, it today has a share of nearly 30 percent of total daily online deliveries.
Of the 9 million e-commerce orders processed daily, Meesho accounts for 2.7 million, while Flipkart and Amazon account for 5 million.
Through this app, sellers can manage their businesses better, whether it’s order processing, payment tracking, or inventory management. The company wants to ensure that the transition from offline to online is simple and seamless.
