With out-of-home beverage consumption having witnessed a spike with consumers stepping out resuming work and travel, beverage companies are tying up with telecom service providers to give innovative offers to consumers.

In line with this, PepsiCo India and Airtel’s distinctive association is aimed at expanding the brand footprint while establishing a deeper connect with consumers through this value-for-money proposition.

PepsiCo India and Bharti Airtel (“Airtel”), India’s leading provider of telecommunications services, have joined hands to bring an innovative offer for the consumers. With every purchase of Pepsi®, Mountain Dew®, 7UP®, Mirinda®, Slice®, and Tropicana® PET bottles consumers get Airtel Recharge coupons worth INR 10* to INR 20*.

An Airtel Thanks App discount coupon code will be printed on the reverse side of the labels of PET bottle to provide consumers with an access to avail the offer.

Demand for connectivity and internet access continues to grow in India with consumers increasing their time spent online be it gaming, entertainment or content streaming. As per Airtel’s quarterly report ended June 30, mobile data consumption surged by 16.6 percent from a year ago, with consumption per mobile data consumer at 19.5 GB per month.

Speaking on the partnership, George Kovoor, Senior Vice-President, Beverages, PepsiCo India said demand for digital connectivity continues to soar in India and is transforming the way consumers engage with the brand.

"At PepsiCo India, it is imperative for us to deepen our consumer connect by engaging with the consumers through platforms that are most relevant to them. With consumers now ready to step out and interact with the world around them, our festive partnership with Airtel is designed to complement their digital experience" he said.

Shashwat Sharma, Director of Marketing and Communications at Airtel said, “This partnership with Pepsico will help the customers of Airtel and PepsiCo India enjoy great value from their association with these brands. The offer will unlock great value on Thanks app for the customers and allow them to experience a world of entertainment and social connections this festive season, on airtel’s much awarded network.”

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