PNB launches metaverse banking for better services

BNE News Desk

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Shillong:  Punjab National Bank has launched PNB Metaverse powered by  (Infrasoft Technology Ltd). It is a virtual branch of the Bank, that will deliver a unique banking experience to existing and new customers.

PNB has developed the Bank’s Metaverse Branch, where its esteemed customers will get the exclusive access to its virtual environment from the comfort of their home or office through their mobile phones and laptops. In addition, the bank will offer an immersive 3D experience to the customers while performing traditional banking activities through their digital avatars.

Atul Kumar Goel, MD & CEO, PNB, affirmed that in this new phase of the internet, which evolves from a disparate collection of sites and apps into a persistent 3D environment, where moving from work to a social platform is as simple as walking from the office to the movie theatre across the street.

He further added, “Today we are proud to launch an enhanced digital experience to our Gen Z customer base. We are certain that with our Technology Partner  (Infrasoft Technology Ltd), we will be able to assist our customers virtually and empower them with all the informatory facilities that any branch would offer. With this technology, we are looking forward to increasing the customer engagement rate, improving customer acquisition process and providing hyper personalized customer experience.”
Kalyan Kumar, Executive Director, PNB saThe "The Metaverse gives us a unique capability to bring to life an inanimate world –a world which we can experience, a world which we can interact with using our avatars and a world where we can create solutions for businesses and humanity.”

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BNE News Desk