Spread the love
Guwahati: RELIANCE BRANDS LIMITED (RBL) embarks on a new adventure with the Italian luxury lifestyle icon Tod's S.p.A. With this long-term franchise deal, RBL has become the brand's exclusive retailer in the Indian market across all categories, including footwear, handbags, and accessories. Tod's has operated in India since 2008, with mono-brand stores in DLF Emporio in New Delhi and Palladium in Mumbai, as well as the multi-brand e-commerce portal Ajio Luxe.
Reliance Brands Limited will take over management of current channels, with the emphasis on increasing the brand's market potential and boosting its digital presence. "By combining exceptional workmanship with a desire to develop for new customers, Tod's has carved out a distinct niche for itself on the global luxury front."
We are excited to work with the brand to preserve its basic ideals of excellent quality, craftsmanship, and effortless elegance in the Indian market." Darshan Mehta, MD of Reliance Brands Limited, stated. "We are extremely delighted to join with the country's premier luxury store because we feel that our shared love for quality and a contemporary and refined lifestyle will enable us to fully express the possibilities of this significant alliance." Carlo Alberto Beretta, Tod's General Brand Manager, stated.
RBL is a subsidiary of Reliance Retail Ventures Ltd and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle. In the past five years, RBL has also invested in building and operating homegrown Indian designer brands.
