Mumbai: In a deliberate move to expand its footprint in the beauty and wellness sector, Reliance Retail Ventures Limited (RRVL) has announced a minority investment in UK-based FACEGYM, a forerunner in non-invasive facial tests and skincare.
The investment will bring FACEGYM’s ground-breaking concept to India through a mix of separate studios and curated spaces in select Tira stores.
Originated by beauty entrepreneur Inge Theron, FACEGYM has carved out a sole niche at the joining of beauty, fitness, and wellness. With a loyal global customer base and studios in cities like London, New York, and Los Angeles, the brand is known for its signature facial workouts that lift, sculpt, and boost skin health using massage techniques and electrical muscle stimulation.
Reliance Retail will present and scale FACEGYM’s presence across India over the next five years.
The growth will be led by Tira, Reliance's omni channel beauty platform, which will achieve FACEGYM’s India operations and market growth.
“This partnership is aligned with our vision to bring world-class beauty experiences to the Indian consumer,” said Bhakti Modi, Co-founder & CEO of Tira. “FACEGYM occupies a unique space where beauty meets fitness and wellness. Indian consumers are increasingly looking for science-backed, experience-driven beauty services, and we are excited to bring FACEGYM’s offerings to this dynamic market.”
Angelo Castello, CEO of FACEGYM, called the collaboration a major milestone for the brand’s global ambitions. “Partnering with a conglomerate like Reliance will be a powerful catalyst for our international expansion. India is a key planned market and we look forward to sculpting more faces across the country with our approach to facial fitness.”
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The move comes as part of RRVL’s broader strategy to grow its beauty and personal care vertical, anchored by Tira and a growing portfolio of homegrown brands including Akind, Dream, Immerse Play, and Nails Our Way.
RRVL, through its companies and affiliates, operates over 19,000 stores and several digital commerce platforms across grocery, electronics, fashion, lifestyle, and pharmacy. It also supports over 3 million merchants through its New Commerce initiative. For the year ended March 31, 2025, RRVL reported a combined income of Rs.3,30,870 crore and an EBITDA of Rs. 25,053 crore.
Launched in 2014, FACEGYM is a leader in facial fitness. It offers non-invasive workouts that stimulate facial muscles to lift, tone, and depuff, supported by advanced tools and skincare.
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