Guwahati: Brahmaputra Fables, a startup from the Northeastern part of India began with an aim to promote and sell traditional products based out of the North East to the rest of the world.
And recently, Brahmaputra Fables have begun with their newest product, which is an experience-based Artisanal Tourism in Assam.
Brahmaputra Fables has been already working with the Artisans for the past four years, shipping the handicraft product across the globe, connecting them to consumers. People from various aspects, including research scholars and journalists, have visited Sarthebari and other artisan places to know the story behind the beautiful artifacts, specifically the “Bell industry of Assam”.
And now that they have monetized, they have trained community partners caring it out with great motivation. Also, artisans under them are getting paid 80% of the money generated.
Artisan Tourism promises to be a regular thing now, where people can experience handicrafts, hand-loom, soap making, and a lot more in crafting.
“We are rolling out packages with the help of our tech platform”, mentions the founder of Brahmaputra Fables.
This platform of tourism will have a direct impact at the grassroots level. It will boost the sales of the artisans' products while changing the livelihood of the artisans and weavers for the future good.
Artisan Tourism is a huge step to enable tourists to explore the culture of the North East, the stories behind the crafts, and the magic unfolding in front of their eyes.