Guwahati: Assam’s largest dairy cooperative, Purabi Dairy, has announced that it is targeting the sale of more than 4 tons of locally-produced honey this financial year. The cooperative made the announcement on the occasion of World Bee Day on Monday.
Last year in May, West Assam Milk Producers' Cooperative Union Ltd (WAMUL) introduced honey under the brand 'Purabi' derived from Assam's native beekeepers. Natural honey manufactured by Naba Milon Beekeepers and Producers Cooperative Society Ltd., Hajo (Kamrup), was developed as part of NDDB's strategy to increase honey production through honey cooperatives in Assam and encourage sustainable beekeeping and honey production techniques. Purabi Honey’ was first made available in pack sizes of 125 gm and 250 gm. However, due to increased demand, 500 gm packs were later introduced.
In the first ten months, Purabi Dairy sold over 1.2 tonnes of Purabi Honey, "demonstrating the public's preference for natural and locally produced honey", informed the firm. Purabi is one of the largest and most active dairy units in the Northeast Indian region. Purabi is the brand name for milk and dairy products manufactured by (WAMUL).
In April, Purabi Dairy recorded a 28 percent growth during the 2023-24 fiscal with a turnover exceeding Rs 262 crore. Around Rs 200 crore came from the sale of milk, which was 20 percent more than the 2022-23 figure, solidifying WAMUL's position as the largest dairy cooperative in the Northeast.
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