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Blue Star launches new range of ACs tailor-made for your needs; Details inside

BNE News Desk , June 19, 2024
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Guwahati: As India scorches under unprecedented temperatures, the air conditioner market is booming, Blue Star has smelt an opportunity by launching a new range of over 100 affordable and premium room air conditioners for the summer season.

The company has now launched a range of products tailor-made for India's weather woes. For example, their Hot and Cold AC has been launched to address the issue of energy efficiency in winter when using heaters.

Blue Star has launched three categories in the inverter split AC segment, including flagship, premium, and affordable ranges in 2-star, 3-star, and 5-star variants, available in various cooling capacities from 0.8 TR to 2.2 TR at attractive prices starting from Rs 29,990. 

The company said, "The new ACs are embedded with various customer-friendly features, such as AI Pro, Turbo Cool, Convertible 6-in-1 cooling, Nano BluProtect Technology, Hydrophilic 'Blue Fin' coating, DigiQ penta sensors, a 4-way swing for uniform cooling, precision cooling technology, and a PM2.5 filter with activated carbon for clean air." 

"Heavy-duty AC technology is also used to cool even in high ambient conditions," a Blue Star representative told Business NorthEast. "In conclusion, Blue Star's new range of room air conditioners is designed to cater to the growing demand for room ACs among middle-class consumers with higher disposable incomes."

The market for room ACs is experiencing significant demand due to burgeoning middle-class consumers with higher disposable incomes, making it more of a necessity than a luxury. C Haridas, Executive Vice President, Sales and Marketing, CPAG, explained that the company actively engages with customers at the point of purchase, asking them about their expectations, priorities, and what more they want from an air conditioner.

The Consumer Electronics and Appliances Manufacturers Association (CEAMA) president Sunil Vachani said, “Due to record-breaking temperatures, demand for ACs has soared, with sales expected to reach 14 million units this year and a projected 30-40 percent increase over the summer”.

India's Air conditioner market is expected to grow by 16.56 percent annually from 2024-2029, with China generating the highest revenue at USD 15,980m. India's per-household revenue is USD 20.38 in 2024. By 2029, the market volume is expected to reach 22.9 million units, with a 17.3 percent growth in 2025. The average household volume is expected to be 0.04 units. The market's growth is driven by India's rising middle class and urbanization. The sales team and service team also provide regular feedback from consumers, such as those who dislike the light or illuminated display on an air conditioner, Bluestar has said.

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