New Delhi: Dish TV has launched 'Dish TV Smart+', to provide customers with access to TV and Over the Top (OTT) content on any screen without any additional cost. 

The service ecosystem enables entertainment on any screen, anytime through Watcho-the OTT Super App on smart devices including set-top boxes, and smart android STBs. Dish TV will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to integrate their services into these devices, enriching the overall user experience.

Manoj Dobhal, Chief Executive Officer (CEO) of Dish TV India Limited, stated that the launch of 'Dish TV Smart+' Services represents a vision to "redefine entertainment consumption in India, which is getting smarter and bigger."

The company aims to simplify customers' choices. Meanwhile, Dish TV has initiated a comprehensive marketing campaign spanning multiple channels, including television, digital, print, and corporate outreach. For existing subscribers, Dish TV will leverage its channels and platforms, employing push notifications, in-app notifications, and emailers. For new customers, the emphasis will be on TV and digital channels to ensure widespread visibility and awareness of the offering.

"The company is leading a paradigm shift in entertainment consumption through its multi-channel marketing approach, prioritizing customer satisfaction and delivering unparalleled entertainment experiences that cater to diverse preferences and lifestyles", said Swami Mehra, Dish TV India Ltd head, of customer experience. "Dish TV's transition from a DTH operator to a complete entertainment provider emphasizes its commitment to meet evolving consumer preferences and innovation, setting a new standard for entertainment delivery and heralding a paradigm shift in the industry.

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