Bengaluru: As e-grocery picks up momentum in India, Walmart-owned Flipkart on Monday announced to invest $145 million in agritech startup Ninjacart, which has helped over 1,00,000 farmers across 150 villages to generate better revenues.

The third round of investment will further empower millions of agri-value chain participants, including farmers, resellers, retailers, consumers, and supply chain participants, the company said in a statement.

Ninjacart has been investing significantly in tech platforms and supply chain infrastructure over the past two years. "With this investment, we are further able to strengthen our grocery footprint and offering as consumers across the country throng to e grocery for quality and affordable options in the fresh category," said Kalyan Krishnamurthy, CEO, Flipkart Group.

Flipkart offers groceries in 1,800 cities and towns and aims to take its offering to 2,000 5 more towns by mid-next year. Fresh fruits and vegetables will be an integral part of the expansion, with the company investing in technology capabilities to ensure the highest and most stringent quality checks for the end. consumer.