Guwahati: Guwahati saw the launch of a new initiative of promoting the Vocal for Local cause by blending the traditional style of Marketing and Sales in the unorganized segment with a professional outlook in it. The initiative is named “Made in Assam” which is a brainchild of Margdarshak Advisory with Mr. Mukul Barma as the Project lead and Mr. Hitesh Haloi as the Marketing Head for this project. The initiative is designed to empower the supply chain and sales channel of local products, designed and manufactured in Assam by Assamese Entrepreneurs to be sold in the regional market space.

In this endeavour, a local brand of tea ‘SINAKY’, was formally launched at Margdarshak Advisory office at ABC, Guwahati. In the launch dignitaries present were Dr. Sriparna Baruah (Head, Centre for Industrial Extension, Indian Institute of Entrepreneurship) who shared her thoughts on the need for such an initiative at the local level; Mr. Amit Kr. Jain (Chairperson, Margdarshak Advisory) who formally launched the Tea Packets with the Founder of Sinaky Mr. Sakhil Hussain, and Mr. Pranab Kr Sarmah (MD, Margdarshak Advisory) shared the concluding remarks. The session was moderated by Mr. Swapnanil Talukdar (Project Manager at Margdarshak Advisory and Innovation Scholar, Rashtrapati Bhawan). Other entrepreneurs and media friends were also present to support and encourage the initiative.