Horlicks, Boost drop ‘health’ labels

BNE News Desk

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New Delhi: Horlicks and Boost, every Indian millennial’s favourite childhood drinks, have dropped the 'health' drink label. Hindustan Unilever Limited (HUL), the owner of the brands, has re-packaged them as “functional and nutritional drinks".

HUL took the decision after the Ministry of Commerce and Industry directed e-commerce websites to remove drinks and beverages from the 'health' category on their websites as the sugar content in the drinks is much above the “acceptable limits.”

Notably, the HUL has reported a 1.53 percent decline in consolidated net profit to Rs 2,561 crore for the fourth quarter of FY24. However, it noted that Horlicks and Boost delivered high single-digit growth. Premium products, especially those for diabetes and women's health, are selling better

Earlier this month, the FSSAI (Food Safety and Standards Authority of India) also instructed e-commerce portals against labelling diary-based or malt-based beverages as 'health drinks'.

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BNE News Desk