Guwahati: Luxmi Group, headquartered in Kolkata, a century-old tea major rooted in India’s independence movement, has pledged a portion of its May tea sales to the Bharat ke Veer fund, aligning its heritage brand story with a modern gesture of national service.
The Bharat ke Veer initiative, a government-supported fundraising platform, supports the families of Central Armed Police Forces (CAPF) personnel who have lost their lives in the line of duty. Luxmi Group’s contribution links the brand’s century-old legacy of resistance and self-reliance to a modern-day act of national solidarity.
Luxmi Tea was born during the freedom struggle, and our brave soldiers uphold that freedom daily. Supporting Bharat ke Veer is a small contribution to those who serve and protect the country. Their sacrifice humbles us,” said Rudra Chatterjee, Managing Director of Luxmi Group.
Founded in 1912 by P.C. Chatterjee, a freedom fighter from Bengal, Luxmi Tea was conceived not merely as a commercial venture but as an act of defiance against British colonial rule. Established on the red soil of Tripura, Luxmi was among the first Indian-owned tea companies in an industry then monopolised by British planters.
This pioneering venture symbolised self-reliance and economic independence long before these became national policy objectives. Over the decades, the group has maintained this spirit of autonomy, even as it expanded to become a global name in speciality tea.
Global Footprint with a Green Ethos
Today, Luxmi Group operates 25 tea estates globally, producing an estimated 30 million kilograms of tea annually, with a presence across India, Africa, and global export markets. The group owns:
• 12 estates in Assam,
• 6 in Tripura,
• 4 in Rwanda,
• and iconic estates like Makaibari in Darjeeling and Fulbari in the Terai region of West Bengal.
Makaibari, in particular, has emerged as a globally renowned name in organic and biodynamic tea farming. Often referred to as one of the world’s most storied tea estates, Makaibari was among the first to adopt sustainable farming practices well before ESG frameworks became mainstream in corporate India. The estate not only minimises the use of chemical fertilisers but actively integrates biodiversity conservation, community engagement, and fair labour practices into its operating model.
Makaibari’s teas are known for their complex terroir and heritage craftsmanship, making them a favourite in niche export markets such as Japan, Germany, and the U.S.
Luxmi Group’s geographical expansion into Rwanda has followed the same ethical blueprint, leveraging tea cultivation to drive community development. The company’s estates in the African Great Lakes region emphasise women’s employment, agroforestry, and eco-sensitive cultivation.
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Back home, in states like Tripura and Assam, the group continues to invest in both yield enhancement and socio-economic upliftment of its workforce. Health clinics, education centres, and green housing for workers are part of ongoing welfare efforts, reinforcing the group’s status as not just a tea producer but a social impact driver in plantation economies.
As the global tea industry faces increasing scrutiny over supply chain transparency, carbon footprints, and fair trade compliance, Luxmi Group positions its legacy as both a differentiator and a responsibility. The company blends tradition with traceability, leveraging modern retail, digital storytelling, and sustainable certifications to offer discerning consumers a purpose-infused beverage experience.
Luxmi teas retail both through premium international partners and its direct-to-consumer digital channels, where storytelling around origin, heritage, and impact is front and centre.
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