Guwahati: Bharti Airtel has launched a first-of-its-kind marketing communication platform called 'Airtel IQ Reach' in Guwahati City that seeks to enable emerging businesses to enhance their customer engagement strategy with "tailor-made communications".

Businesses across sectors like tourism, real estate, textiles, and pharmaceuticals can now log on to the portal to manage and control their marketing campaigns, starting from designing customised messages, uploading or selecting their target audiences, scheduling their messages, and finally, tracking campaign effectiveness, Airtel said in a statement. The platform will offer real-time insights and analytics on a centralized dashboard to enable businesses to measure their campaign effectiveness. The portal is now live for communications via WhatsApp and text messaging.

“We have designed Airtel IQ Reach especially for the small and medium business segment to enable them to elevate their customer communication," Abhishek Biswal, head of digital products and services at Airtel Business, said on the development. "The platform leverages cutting-edge technology along with Airtel’s strengths in infrastructure, data, and engineering expertise to facilitate enterprises in targeted customer communications. Businesses in Guwahati can now capitalize on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalized communication through our innovative solution.”

According to the company, Airtel IQ Reach will help businesses solve key challenges when planning marketing campaigns, such as identifying the right audience, tracking campaign effectiveness, and managing multiple channels to reach their audience.

Airtel IQ is an omni-channel cloud communications platform that unifies cloud communication and customer experience management to help brands engage with their customers across voice, SMS, and WhatsApp channels.

More details are here: https://www.airtel.in/business/b2b/airtel-iq