Guwahati: Another era of transformation will soon be seen in India.

Airtel has unveiled a new Xstream multiplex on the Partynite Metaverse platform as an expansion of its premium service.

Airtel's Xstream multiplex will include 20 screens and access to content catalogues from key OTT partners via the application.

"Airtel's Xstream multiplex delivers a larger-than-life experience, bringing together Web 3.0 apps and immersive storytelling, as well as a variety of content from our partners," stated Shashwat Sharma, Director - Marketing, Airtel.

"Through the metaverse, we hope to reach a bigger audience, providing content fans a chance to try Airtel's Xstream Premium offering and, as a result, contributing in driving greater adoption," Sharma added.
In addition to English and Hindi, the multiplex will allow sampling of top original series and movies with content pieces such as the first episode of an OTT original or the first minutes of a movie in regional languages. After subscribing to a plan, viewers will have full access.

It provides an immersive content experience with many engagement layers, allowing users to connect with the Partynite Metaverse.

The concept was devised by Gamitronics, the inventor of Partynite, a blockchain-powered digital parallel world, and imagined by Essence, Airtel's integrated media agency of record.

The Indian OTT sector is one of the most competitive emerging markets, with over 40 players in the ecosystem. The market here is growing rapidly and is expected to reach USD 2 billion by 2025,

This video streaming service has achieved a 2 million paid subscriber mark, demonstrating a strong pace of growth as an OTT aggregator platform.

Adarsh Nair, CEO of Airtel Digital stated that this accelerated growth is due to our ability to meet the needs of the Indian consumer for great regional content. We will be doubling down on our regional strategy with our existing partners and will continue to onboard new partners with stellar regional content catalogues,"