Arunachal Pradesh's GI Products Takes Centre Stage at ITTF 2023

BNE News Desk

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Guwahati: Arunachal Pradesh had made a mark with three of its GI products at the 42nd India International Trade Fair (ITTF) 2023 that kicked off at Pragati Maidan in Delhi on November 14.

Khamti Rice, Yak Churpi, and Tangsa Textile are on display at the India Trade Promotion Organisation (ITPO)-organised event that concludes on November 27. This opens up Arunachal Pradesh’s GI products to general and trade audiences from the world over.

The products have been supported by the state government and National Bank for Agricultural and Rural Development (NABARD).

Director of ICAR Mihir Sarkar told Business North East that they had always wanted to highlight the product's potential on the global stage. "In the long run, these shows will help the product find a solid market and increase the potential of the region,” said Sarkar.

Khamti rice is a chewy sticky rice variety cultivated in the Namsai region of the state and yak churpis are a fermented home-made, casein-based cottage cheese like product prepared from raw skimmed and fermented yak milk are the first agriculture and food products and Tangsa textile is a traditional craft product of tangsa tribe. These three products receieved its GI tag on October 4, 2023.

The ICAR director considers GI tag as beneficial because of the product's distinctiveness and ability to improve the socioeconomic status of its farmers. He said that it will contribute to the product's increased marketability, accessibility, and authenticity.

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BNE News Desk