Sapphire365 is introducing artificial intelligence (AI) powered jewellery selection and laser engraved customization.

Guwahati: With Artificial Intelligence (AI) sweeping fast into India's consumer market, Sapphire365, the brainchild of an entrepreneur from Karimganj, Assam, is launching AI-based jewellery suggesting modules on their shopping website and mobile app by the end of this year.

You snap a quick selfie of your fingers or your neck, upload it, and voila, AI's wizardry goes to work! It then suggests the ideal ring to grace your digit or pendant to adorn your neck. It is like having a personal stylist but for your jewelry box.

But that's not all - Sapphire365 is not just about high-tech solutions; it's about heartfelt customization too, Sapphire365 founder Rupayan Choudhury told Business North East. "We're also India's first jewellery brand to implement laser engraving technology for printing customized names on our pieces. It's an incredibly fast and smooth process without additional charges", he said, adding that they started the service last week.

Youngest MD of the year 2018, Choudhury is also an ardent researcher. He began his entrepreneurial journey 8 years ago with the launch of Soradis Digital, a software development venture with offices in Mumbai, Dubai, and Germany.

He started Sapphire365 in September 2022 with its portfolio encompassing rings, earrings, pendants, and anklets, in addition to pet collections. "We have customised name-embossed pet jewellery to connect the pet and owner emotionally", Choudhury informed Business North East. "For years, I've been striving to make a mark in the B2C retail market. When the opportunity to start a silver jewelry business arose, I seized it with both hands," he said.

Sapphire365 offers customers an automated digital warranty claims feature, providing a three-month warranty on gold plating for all jewelry pieces. Meanwhile, Soradis Globtech has received Software Technology Park of India (STPI) accreditation, solidifying its position as the leading software exporter in the North East region.

Backed by Mumbai-based Soradis Group, Sapphire365 raised Series-A funding of Rs 44 lakh at a valuation of 1.47 crore on January 1, 2024. "We diluted 30% shares. The investor is an Indian-origin Dubai-based investor who is also now a third director in our company holding the second highest stakes in the company in terms of ownership", added Choudhury.

"Starting a business from scratch is no easy feat," Choudhury admitted. "Be prepared to face tremendous pressure in the early stage; you either win or you lose every day, every hour. "

Choudhury also shared his plans for the future with this outlet. "We intend to open our inaugural brick-and-mortar store in a tier-A city in India. It's not just any old store—it's a silver jewelry wonderland, the first of its kind in the country! You stroll in, check out our bling, and place your order right then and there. Within a week, your shiny new treasures will be delivered straight to your doorstep."

"We are aiming to be the go-to hub for silver jewellery, but with our own twist. Additionally, we are aiming to gradually venture into the gold jewelry segment, once we have resolved any legal complexities and challenges", he said, adding that the company is taking inspiration from Lenskart's model.

We are a team of eleven people, including manufacturing and office support. So far we have clocked sales of around Rs 1.2 crore and are yet to achieve the breakeven point, mentions Choudhury.

Remarking on the jewellery market in India, he said that the taste and choice of the Indian markets have changed recently over some time now. According to the entrepreneur, "simplistic designs are getting higher preference now."

As the brand continues to grow, Choudhury asserts that "we are not just building a business; we're building a legacy." "And with the support of leaders like Assam Chief Minister Himanta Biswa Sarma, we're confident that Sapphire365 will shine bright in the jewelry market for years to come", he added.

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