PIB Delhi: The National Bamboo Mission and the Government e-Marketplace (GeM), worked together for having a dedicated window on the GeM portal for marketing of Bamboo Goods (Bamboo based products & Quality Planting Materials).
Resulting in a dedicating window “The Green Gold Collection” for bamboo products gets launched by the Union Minister of State for Agriculture Shri Parshottam Rupala during a virtual event on 3rd June 2021 in the presence of Dr. Alka Bhargava, Additional Secretary, Dept of Agriculture, Cooperation & Farmers Welfare, Shri. P.K. Singh, CEO, GeM, Dr. Rajeev Kandpal, CFO, GeM, Smt. Chhavi Jha, Joint Secretary, Dept of Agriculture, Cooperation & Farmers Welfare, Dr. Ranjit Singh, Director National Bamboo Mission, and Shri Anurag Aswathi, Product Manager, GeM. Shri. P.K. Singh.
A brief overview of the GeM and Bamboo market page was given and the meeting witnessed the participation of over 200 participants, largely bamboo enterprises from across the country.
The collaboration efforts of NBM and GeM to develop the dedicated window for the bamboo products will provide an electronic platform for the small manufacturers and niche sellers thereby vastly increasing their reach to attract buyers and at the same time will provide niche products from trusted sources to the buyers.
“The Green Gold Collection” a unique initiative by NBM and GeM, manifests a range of exquisitely handcrafted bamboo products, handicrafts, disposals, and office utility products on the GeM portal, which aims to provide a market for bamboo artisans, weavers, and entrepreneurs in rural areas.
A vast range of products that are being developed from bamboo in the country and opined that the kitchenware could be a much healthy alternative to the utensils prevalent these days was appreciated by him.
He reassured that the Pan India platform would be very useful which shall strengthen the bamboo entrepreneurs for a market outreach.
Product categories ranging from bamboo poles to bamboo products in furniture, lifestyle & décor, kitchenware, industrial machinery, handcrafted items, office utility items are being uploaded on the portal for Government buyers. This initiative, to promote the adoption and use of bamboo products among Government buyers will escort a sustainable rural economy for an “Atmanirbhar Bharat”.