Guwahati: For the first time in India, an e-commerce platform will have a virtual spin-off in the metaverse ecosystem.

NFTICALLY, a Web3 E-Commerce SaaS platform, has announced the launch of COMEARTH, the world's first e-commerce Metaverse ecosystem.

The metaverse platform is envisioned as a new type of e-commerce marketplace letting you experience a whole new tech enabled digital world.

COMEARTH will enable brands to own virtual land and open stores, experience centres, or any other type of virtual real estate conceivable and beyond to serve customers in the Metaverse. Ceat Ltd, Metro Brands, Blockchain Council, SporteNFT, and textile powerhouse Mafatlal Industries have all committed to joining the metaverse platform.

"Comearth will be operational in August, and we intend to add additional metaverse stores before then," Sharma added. Toshendra Sharma, founder and CEO of NFTically, stated that brands from all over the globe acquire a block of virtual land of 9,700 sqft for a normal charge of $200 (about $15,500). He stated that the pricing is fixed for the time being but may change when the concept gains traction. Unlike other metaverse systems, the transactions will be conducted using fiat money rather than cryptocurrency.

COMEARTH is a virtual planet-spanning eight continents that aim to solve key issues in modern commerce such as unsustainability, monopolisation, intangibility, and security. It is backed by a slew of marquee investors, including Polygon co-founders Sandeep Nailwal and Jaynti Kanani and Coinbase CPO Surojit Chatterjee. Citizens of COMEARTH may create realistic e-commerce experiences in virtual reality (VR) using their digital land, which is accessible via smartphones, computers, and VR devices.

Businesses and individuals can buy virtual land in the metaverse as non-fungible tokens (NFTs), which are managed by smart contracts implemented on the Polygon blockchain.

The Blockchain Council is the first to reveal COMEARTH construction intentions. The organisation will develop its own "Metaversity," which will provide Web3 education through live and recorded open training sessions, events, and lectures held in the virtual world. It will be the first interactive global education hub of its type.

COMEARTH has also piqued the interest of Digital Fashion Week NYC, which plans to open an immersive virtual store featuring digital clothes from several premium labels.
Landowners will be able to launch their metaverse ventures in minutes thanks to a robust set of DIY tools and numerous ready-to-use templates. These, combined with capabilities such as fiat onramp and APIs linking with major Web2 commerce systems, allow anybody to sell easily using Salesforce, Shopify, OpenKart, Magenta, WooCommerce, and others.

With the touch of a button, a 2D-to-3D converter converts Web2 e-commerce product photos into metaverse compatible 3D interactive models. Existing Web2 firms may easily transfer their product listings to COMEARTH and make them available for purchase via an integrally tied to an authenticating NFT. More information may be found in the COMEARTH whitepaper, which can be read here.

COMEARTH is intended to facilitate efficient E-Commerce in the Metaverse. Businesses may acquire useful analytic insights about the traffic on their land, as well as access to lead generation tools.

The platform will offer Live Streaming as well as 360-degree product presentation, making it ideal for product launch events. The ability to put up showrooms to evaluate product interest would allow firms to undertake low-cost marketing campaigns and collect customer data from interested parties (with their agreement). Startups may use these tools to quickly iterate on their MVPs and go-to-market strategies. These variables, among others, have the potential to considerably boost the bottom line of firms with stores on the metaverse.
COMEARTH has positioned itself to give hyper-personalized retail experiences to its users that reach beyond user profiles seen with incumbents. The barrier in offering a world-class user experience to customers has been aggregating global brands and artists on a single platform, which COMEARTH comes in to solve.

"COMEARTH intends to become the Amazon.com of Web3," said Toshendra Sharma, Founder & CEO of NFTICALLY. Brands and organisations are beginning to recognise the impact of decentralised technology on consumer engagement and retention. COMEARTH provides an easy-to-use platform for these players to participate and give engaging experiences to customers and followers." Its objective is to use the Metaverse's power and flexibility, along with the security and transparency of Blockchains, to build a world that will fuel sustainable global e-commerce in the next decades.

"Polygon Studios is thrilled to welcome COMEARTH as a valued partner into the ecosystem," stated Brian Trunzo, Metaverse Lead at Polygon Studios. Their simple-to-use and powerful toolkit puts companies and rights holders closer to their viewers – a critical component of promoting widespread Web3 adoption. " NFTically, a Gurugram-based non-fungible token marketplace developer, is a Web3 E-Commerce SaaS Platform that enables organizations to allow NFTs in their company through a white-label no-code storefront, as well as APIs, infrastructure, and Tools (Shopify for NFTs & more). It enables celebrities, influencers, gamers, clubs, and businesses to white-label their digital assets and commercialise them under their domain name or storefront.