With the festive season round the corner, and e-commerce platforms offering mega offers, the e-commerce sites have seen a 28 percent rise in sale in the first two days compared to last year. The data has been provided by a software-as-a-service platform, Unicommerce.

The company studied changes in e-commerce order volumes by analyzing and comparing data of over 7 million ordered items that were processed during the first two days of the festive season sale for 2022 (September 23 and 24) with data from the first two days of the sale in 2021 (October 3 and 4).

Unicommerce provides services to e-commerce firms, over 15,000 businesses, 7,000 warehouses and 1,500 stores.

According to Unicommerce, the personal care segment is the fastest growing segment with over 70 per cent year-on-year (YoY) order volume growth during the two days.

The electronics segment has reported a 48 percent YoY order volume growth (excluding mobile phones).

The strong growth of electronics is driven by audio products and smart wearables.

The maximum order volumes is from the fashion industry as usual.

According to the analysis, other segments such as home decor, gifting products, furniture, and jewellery also witnessed strong growth during this festive season sale.

Unicommerce also reported over 32 percent YoY growth in festive order volumes for Tier 3 cities and over 20 per cent growth in Tier II volumes.

Leading e-commerce players have recorded significant jumps in orders from tier 2 and beyond towns.

On the other hand, Softbank-backed e-commerce firm Meesho on Saturday said that it registered around 80 percent jump in the business with close to 87.6 lakh orders on Friday, the first day of its five-day festive season sale.

Tier 2, 3 and 4 cities accounted for around 85 percent of orders on day one on Meesho. The company said that it has received orders from deep corners of the country such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur and Ambikapur.

E-commerce firm Amazon India has recorded a two-fold jump in its customer base from tier 2 and 3 cities during the first 36 hours of its festive season sale. Tier 2 and 3 cities accounted for 75 per cent of the total customer base of the e-commerce major during its 'Great Indian Festival' sale.

Flipkart too acknowledged to have received orders from tier-2 cities of the country on day 1 of the sale.

Unicommerce founded that Tier I cities reported a 28 percent order volume growth.

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