Guwahati's first electrical fest sparks trade opportunities

Pankhi Sarma

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Guwahati: The Guwahati Electric Merchant Association (GEMA) recently concluded its three-day flagship event, Electrofest-The A2Z Of Electricals, heralding a new era of trade opportunities in the electrical sector of Northeast India. President Naval Kishore Sarda of GEMA highlighted the exhibition's significance, stating that it has provided a comprehensive platform for industry players to showcase their offerings while expanding consumer choices and fostering business opportunities.

In an exclusive interview with Business North East, President Sarda emphasized the consistent growth of the electrical market in the region, attributing it to events like Electrofest. "Our main objective was to provide a unified platform for electrical companies to exhibit their diverse product ranges directly to consumers," he said. "This enables consumers to make informed decisions by experiencing the products firsthand."

The exhibition commenced from February 3 to 5, 2024, at Aashi Apsara in Paltan Bazar, Guwahati, featuring 122 stalls representing 74 companies. Covering all aspects of the electrical trade, including lighting, switches, fans, wires, switchgear, cables, HT LT transmission, electrical panels, solar energy, and more, Electrofest offered a comprehensive showcase for both buyers and sellers alike.

President Sarda highlighted the substantial investment of over one crore made in the exhibition, underlining GEMA's commitment to fostering growth and innovation in the regional electrical industry. "This event aimed to become a one-stop solution for architects, builders, interior designers, contractors, MEP consultants, and students, providing vast trade opportunities in the electrical sector," he added.

The exhibition drew a footfall of around 7000 visitors over the three days, comprising individuals from diverse backgrounds, including small dealers, prospective buyers, government contractors, interior designers, builders, and end consumers. Saketraj Pugalia, the Secretary of GEMA, speaking to Business North East, underscored the event's role in promoting regional integration, with stalls representing states like Arunachal Pradesh, Mizoram, and Meghalaya.

In addition to showcasing cutting-edge products, Electrofest featured cultural performances and social initiatives, enriching the attendee experience beyond business transactions. "The cultural events provided a unique opportunity for attendees to engage and foster a sense of community and camaraderie," the Secretary added.

The exhibition also yielded promising leads for future business prospects, with over a thousand inquiries received for dealership opportunities. "This influx of interest bodes well for the long-term growth of the market, paving the way for increased interaction between consumers and merchants, and stimulating bulk orders," Pugalia said.

Looking ahead, GEMA hinted at the possibility of hosting similar expos in the future, aiming to sustain the momentum generated by this inaugural event.

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Pankhi Sarma