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Mission GraHAQ of Amazon creating consumer awareness through All India Radio

BNE News Desk , November 2, 2023
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Consumer is the king. Amazon shows how 

Guwahati: The USA based multinational is now running its Mission GraHAQ since October 31 through All India Radio.‘

Mission GraHAQ is a part of company’s ongoing efforts to educate and empower consumers about online shopping. 

It aims to build a trustworthy and safe experience for digital shoppers.

Amazon will reportedly be producing interactive radio programmes broadcasted three times a week on All India Radio (AIR), across 29 radio stations in the North East region. 

These broadcasts will be delivered in nine local languages most spoken in the region, ensuring accessibility and understanding.

With this initiative, Amazon aims to proactively inform and educate consumers in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura about safe online shopping and reiterate its commitment to protecting consumers from bad actors. 

Rohit Kumar Singh, Secretary of the Ministry of Consumer Affairs, Food And Public Distribution, lauded Amazon India for its proactive measures in enhancing consumer awareness regarding their rights and safety in online shopping. 

The three-month-long campaign, which began on October 31, is said to air radio spots in languages including Hindi, Bengali, Assamese, Nagamese, Garo, Khasi, Nepali, Manipuri, and Mizo. These radio spots, a joint effort between Amazon and AIR, is also expected to cover various themes such as consumer rights, choice, available redressal mechanisms, and safe online shopping.

The "Mission GraHAQ" campaign, according to Amazon, has already reached hundreds of thousands of consumers in over 100 cities across six states since its launch in 2022.

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