Guwahati: One of the leading IMFL (Indian Made Foreign Liquor) company Radico Khaitan Limited will launch four premium brands in Assam.

Royal Ranthambore Heritage Collection Whisky, Jaisalmer Indian Craft Gin, Morpheus XO Premium Brandy, and Magic Moments Dazzle Vodka will be launched by RKL to strengthen its presence in Assam and other north eastern states.

Amar Sinha, the chief operating officer of Radico Khaitan, said, “We are excited to bring these premium offerings to Assam. We hope to get a similar response here as well like other parts of the country.”

A Fortune 500 company, Radico Khaitan Limited (RKL), is one of the oldest and largest manufacturers of IMFL in India.
Taking into account the upsurge in white-spirit consumption worldwide, the company believes this is the ideal time to introduce Jaisalmer Indian Craft Gin and Magic Moments Dazzle to the state.

“Morpheus Premium XO Brandy, introduced in 2009 for the people who ‘Dare to Dream’, was Radico Khaitan’s first initiative towards premiumisation. The company gained more confidence in the premiumisation approach as, while growing further, this brand took over 60 percent of the market share, becoming a leader in the brandy space,” an official statement said.

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