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RIL, SBI, Airtel tops the visible corporate list

BNE ADMIN


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New Delhi: Reliance Industries Ltd, India's largest corporate by revenues, profits, and market value, topped the 2021 Wizikey News Score ranking as India's most visible corporate in the media.

State Bank of India (SBI) is a close second on the ranking, followed by Bharti Airtel, Infosys, and Tata Motors, according to Wizikey's News Score Report.

Wizikey's News Score is the industry's first integrated metric that measures news visibility. The score is determined by the volume of news, headlines presence, reach of publications, and readership.

Globally, Facebook is ranked No 1 on the index, followed by Alphabet Inc, which owns Google. Amazon is ranked at No 3 followed by Apple Inc, Samsung Electronics, Netflix, and Microsoft. Reliance is ranked at No 8 on the global ranking.

Others on the India list include HDFC at No 6, followed by HDFC Bank, TCS, Maruti Suzuki India, Voda fone Idea, and ICICI Bank.

NTPC is the highest-ranked state-owned firm on the list, coming in at No 13. The recognition to Reliance comes on the back of Exchange4 Media Group's recognition recently to the billionaire Mukesh Ambani-led group as one of India's Brands with Best In-house Communications Professionals 2021.

The role of a vibrant and savvy corporate communications team is important in ensuring media visibility for any company.

Wizikey's News Score is the world's first standardized metric to measure news visibility for brands and individuals using artificial intelligence, big data, machine learning, and media intelligence.

The News Score takes into account various key criteria like the volume of news, headlines presence, the reach of publications, readership, and the like, according to Wizikey.

The score ranges from 0 to 100 and is based on the monitoring of over 5,000 publications.-PTI

BNE ADMIN