TVS Motor Company strengthens its hold in America; partners with Active Motors SA & Costa Rica

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Two-wheelers and three-wheeler manufacturer, TVS Motor Company on Thursday announced its new distribution partnership with Active Motors SA, a subsidiary of Grupo Q, for Nicaragua and Costa Rica to further expand its business in Central America further.

Active Motors SA will support TVS Motor with dedicated sales, service, spares, and customer relationship management (CRM). As part of this association, Active SA Motors will facilitate the opening of three flagship outlets and about 50 dealerships for TVS Motor Company in a phase-wise manner across Nicaragua and Costa Rica. TVS Motor Company has its presence across the key including Guatemala, El Salvador, and Honduras.

“Central America is an important market for TVS Motor Company. We are delighted to partner with Grupo Q. which has a strong pedigree in the automobile industry in the country. This association is a significant step towards expanding TVS Motor’s market presence in Central America,” R Dilip, President – International Business, TVS Motor Company, said.
He added that the deep understanding of the market, rich experience in the industry, and retail financing capabilities made Grupo Q the best strategically for TVS Motor Company in Nicaragua and Costa Rica.

“In Grupo Q, we have been driving innovation and looking forward to newer opportunities to grow our business in the region with our extensive knowledge and experience of the market. Active Motors, the new company of the Grupo Q Holding Company, promises quality mobility solutions and accessibility for customers in the Nicaragua and Costa Rica market, demonstrating the technology and quality prowess of TVS Motor Company,” Carlos Enrique Quiros – Vice President & Commercial Head, Grupo Q said.

TVS Motor Company’s product range in Costa Rica and Nicaragua will include motorcycles like those from the Apache range, Stryker 125, Raider 125, HLX 150 5S, and Neo NX in addition to the TVS NTORQ 125 scooter.