New Delhi: Uber and WhatsApp today announced a partnership that will allow people in the country to book a ride via WhatsApp-a global-first initiative by the ride-hailing platform.

With this integration, riders will no longer need to download or use the Uber app. Everything from user registration, booking a ride, and getting a trip receipt will be managed within the WhatsApp chat interface, à statement said.

The integration is a global first for Uber, and it will make booking a ride as easy as sending a WhatsApp message, it added.

It is being rolled out on a pilot basis in the northern part of Lucknow first and will be expanded to other Indian cities soon.

"We want to make it as easy as possible for all Indians to take an Uber trip, and to do that we need to meet them on platforms t they are comfortable with. Our partnership with WhatsApp does just that, giving riders a new way to get a ride through a simple, familiar, and trusted channel. Uber APAC Senior Director (Business Development) Nandini Maheshwari said.

Built on WhatsApp Business Platform, the patters w expand access to the stability services in one of the company's largest international markets, the statement said.

Source - PTI