New Delhi: India presently has near about 350 million online transacting users across various online platforms, a report pointed out.

The number is set to double up by 2030 across e-commerce, shopping, travel and hospitality, and OTT.

There are about 40-45 million mature users who spend a considerable share of their wallet online.

At 780 million, India is home to the second-largest Internet user base in the world, which is more than 2 times of the US population.

With the accelerated growth of Internet and smartphone adoption, India is expected to surpass 1 billion Internet users by 2030.

An average Indian spends 7.3 hours per day on their smartphone, one of the highest in the world.

Most Internet users come from product commerce, OTT video platforms, short form, gaming, and OTT audio platforms. Most of the users across e-tailing and gaming come from tier 2+ cities.

“There is a new trend in content consumption where the time spent on user-generated content is 2X of platform-generated content,” said the report.

Growth in UPI payments and the comfort of paying online have led to 110 million paid online gamers in India, second only to e-commerce.

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