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Google rolls out blue tick for Gmail users

BNE News Desk , May 5, 2023
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New Delhi: Google has started rolling out verified checkmarks to Gmail users just like every major social media platform from Twitter to Meta.

The purpose of these blue checkmarks is to confirm the identity of select senders by displaying the checkmarks next to their names. This new feature will be available to companies that have adopted Gmail's existing Brand Indicators for Message Identification (BIMI) feature.

Google has recently introduced this initiative and is now offering a blue tick to users who have verified themselves on BIMI (Brand Indicators for Message Identification).

The BIMI feature for Gmail was initially launched in 2021 after undergoing testing in the previous year. It functions as an additional security measure and senders are required to utilize robust authentication as well as authenticate their brand logos to have them displayed as an "avatar" in emails.

Additionally, BIMI assists email security systems in distinguishing between spoofed or phishing emails and genuine ones.
Furthermore, the feature allows senders to utilize their brand reputation, boosting trust in email sources and offering recipients a more engaging experience, resulting in an improved email ecosystem overall. This blue tick system will allow Gmail users to quickly identify phishing mails which till now have been able to escape detection

However, it may take up to three days for the feature to be fully visible, and it has been implemented as part of the Rapid Release and Scheduled Release domains. Google has confirmed that it will be accessible to Workspace customers. G Suite Basic and Business customers, as well as those with personal Google accounts. Though, it must be noted that there is no end user setting for this feature.

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