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IDFC First Bank bags title sponsor of BCCI for Rs. 4.2 Cr

BNE News Desk


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Mumbai: The Board of Control for Cricket in India (BCCI) has onboarded the private sector lender IDFC First Bank as the title sponsor for the home international series for Rs 4.2 crore per international game.

BCCI said that the contract will commence for a three-year-long period starting from the three-match ODI series that India will host against Australia.

“The collaboration will kick off with the 3-match ODI series against Australia, scheduled to begin next month. This tournament will mark the beginning of an era where IDFC First and BCCI come together to create unparalleled experiences for cricket enthusiasts,” said BCCI in a press release.

Earlier, BCCI had issued an Invitation to Tender Title Sponsor Rights For BCCI Events (ITT), for which IDFC First Bank Limited was the successful bidder concerning the ITT process.

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BNE News Desk