New Delhi: The firm announced on Monday that social media platform Meta has recruited Vikas Purohit as Director of Global Business Group in India to oversee the strategy and execution of the charter that is targeted at the top advertisers and agency partners in the nation.

According to a statement from Meta, Vikas Purohit will report to Arun Srinivas, Director and Head of Ads Business for Meta in India.

Srinivas stated, "I am happy to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling companies, supporting India's economic growth, and creating the digital advertising ecosystem of the nation.

Purohit will be in charge of Meta's interactions with the biggest companies in India and the agency sector. To drive Meta's revenue growth across key channels in India, Purohit will lead the company's strategic relationships with the leading brands and agencies in the nation. He will also work with the media and creative ecosystems to hasten the adoption of digital tools by the biggest advertisers and agencies.

The primary agency teams, business solutions teams, and business vertical teams for the organisation will report to him. Prior to joining Meta, Purohit was Tata CLiQ's CEO.

ALSO READ: Sittwe Port connecting Myanmar-Mizoram ready for operation: Sonowal