New Delhi: The Singapore Tourism Board (STB) announced the appointment of Lim Kean Bon as area director for India, South Asia and Africa on September 1.

Kean Bon will succeed Raymond Lim as the India market lead based in New Delhi, leading STB’s promotion, and travel trade engagement activities in northern and eastern India to sustain and grow affinity for Singapore from leisure travellers.

Speaking on this appointment for STB, GB Srithar, regional director, India, Middle East, South Asia and Africa (IMESA), said, “We extend a hearty welcome to Kean Bon as he joins our dynamic team. I believe Kean Bon’s leadership in driving experience development for a leisure precinct and his past tenure in the Singapore Exhibition & Convention Bureau (SECB) places him in good stead to take on this role in STB New Delhi, particularly in this pivotal moment of anchoring Singapore as the premier lifestyle and business destination for Indian travellers.”

Kean Bon started his career in the Singapore public service as an urban planner in Singapore’s city planning authority. He joined the STB infrastructure planning and management division in 2015.

Prior to taking on the STB New Delhi leadership role, Kean Bon led STB’s Lifestyle Precinct Development team from 2020 to 2023.

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